Marketing & Promotion Templates

Planning ahead in this way is the best way to help take your business to the next level. It will serve as a roadmap of what you need to do, and when. If you are working with other people, such as colleagues or joint venture partners, it keeps everyone on the same page.

It also helps you manage your 4 main marketing areas:

Your website or blog (content marketing)

Email marketing

Social media marketing

Special sales and promotions, including important events like product creation and launch

These work together to drive traffic, generate leads (get subscribers) and make sales.

All marketing is content marketing. It’s just a question of the format of the content. Imagine you have a fabric and notions bricks and mortar store, but want to drive traffic to your store in the real world and also get customers online. Useful content about quilting, making your own skirt, fun holiday crafts to give as gifts, and so on, would all be useful content that would get local customers to come in and online customers to buy, especially if you put together reasonably-priced kits with everything they would need for each project.

For overseas customers who might not wish to pay a lot of shipping and handling charges, you could sell digital product, such as patterns, video lessons and so on. All of your content would be the context for making a sale.

Email marketing also requires content and provides a context for making a sale. Send an email with similar information as to what is on the site, with a link to buy a product related to the content.

Social media marketing can drive traffic to your site, and subscribers to your email marketing list. Once they are on your list, they can receive your content and great offers. These will include your special promotions.

Product creation and launches should be the high points of your promotional calendar. Research what your target audience wants and needs and build a product around it. Build an email list around it as well, so you can let them know when the product is launching. This will help it sell well right out of the starting gate. It’s important to pencil in all of the key dates related to the launch on your promotional calendar so nothing gets missed and everything isn’t left until the last minute.

Likewise you should also pencil in ahead of time any seasonal promotions like Valentine's Day or 12 Days of Xmas etc.

That is why I have created these templates with all that in mind.

What you will get:

-Year at a Glance Marketing Calendar

-Monthly Promo and Marketing Calendar

-Daily Promo and Marketing Planner

-Marketing and Promo Goal Setting Worksheet

-Promo and Marketing Goal-Focused To-Do List

-Product Creation Checklist

-Product Creation Planner

-Product Planning Worksheet

-Product Promotion Checklist

-Product Promotion Worksheet

-Content Creation Checklist

-Content Creation Worksheet