Sweeten That List

It happens to the best of us: we have great plans and intentions for growing our businesses and we vow to email our subscribers regularly; but then life and/or business events get in the way and those awesome plans are forgotten or given a lower priority. Whatever you do, don’t condemn yourself or consider this an epic failure. The beauty of being human is we’re allowed to make mistakes and there’s always a way to start over again.

Yes, if you stop emailing your subscribers you run the risk that they will forget about you and start deleting your emails when you start writing again. One way to combat that problem is to create a brand new freebie just for these subscribers, as a kind of peace offering and to once again show them your expertise. For some, that freebie will be enough incentive to stay subscribed; for others, they may unsubscribe after downloading your freebie. 

Don’t give unsubscribes a second thought; they just identified themselves as people who aren’t interested in what you have to offer and that’s OK! Instead of begging and pleading for them to come back (and never spend a dime on your services), move on and attract new followers in your target market.

Let's teach you how to sweeten that list and really get those subscribers re-engaged!